The Hannah Story
Hannah the Pet Society was founded in late 2010 by Scott Campbell, DVM, and a group of other veterinarians and Pet lovers to help remove the primary barriers to having a Pet in the home -- affordability, behavior problems and bad matching -- and to stop Pets from needlessly being put to sleep in shelters or for cost reasons. Prior to founding Hannah, Dr. Campbell founded and built Banfield Pet Hospitals into a company having 750 of the best Veterinary Hospitals in the world, before selling that company to Mars, Inc. in 2007.
While at Banfield, Dr Campbell created Wellness Plans, which helped promote preventive Pet care, and developed a number of hospital efficiencies which reduced the costs of service for Banfield clients. However, Wellness Plans do not cover the costs of caring for injuries or illnesses, and the traditional vet care model of fee for service too often results in a Pet Parent having to face difficult choices when their Pet needs a medical treatment that the Pet Parent cannot afford.
To address these concerns, while at Banfield, Dr. Campbell created a Pet Insurance Company that would enable clients to pay a fixed monthly price for all emergency and illness care. However, because under the law, a Pet is viewed as a piece of "property" (which we all know is not true), the insurance was treated as "property and casualty insurance" and subject to all of the property and casualty insurance rules and regulations of all 50 states. The costs associated with compliance with these regulations was up to $40-$50 per month, not $1 of which was going to the care of the Pet, and resulted in the monthly cost of the insurance to the client being extremely high, even taking into account the co-pays, deductibles, limits and exclusions necessary to make the program economical to the company. As a result the insurance program was abandoned.